Creative strategy
For 2 days, “Bon Fromage” was a can’t-miss event, attended by over 4,000 people, including 180 journalists and influencers.
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3
Event days
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96
Media and influenceur attendees
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10K
General public attendees
Operational strategy
Due to restrictions, we opted for a hybrid format for the annual European Cheese event.
The festival opened to the media a day before the official kick-off. The general public was invited to pick up boxes of cheese and attend virtual masterclasses broadcast live on social media.
European cheeses travel to the other side of the world!
