Our Creative Strategy
The approach was to create a complete immersion around French cheeses within the festival, combining tasting, education and engagement via media and influencers.
Attendees discovered six emblematic French cheeses: Tomme de Savoie, Comté, Brillat-Savarin, Reblochon, Fourme d’Ambert and Pont l’Évêque.
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285
Stories
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100
Journalists et influencers
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51 M
Potential readers
Our Operational Strategy
Combining education, conviviality and innovation has never been so easy. To boost product awareness and open up new opportunities for integration into local gastronomy.
- Live panel discussion: Hosted by Andi & Miquita Oliver, with guests including chef Matt Tebbutt and expert Emma Young. Discuss food and cheese pairings over a gourmet platter.
- Fun immersion: Interactive workshops at the VIP Cheese Hub with tastings, cheese-themed games and unique goodies (Cheese Monopoly, tasting notes).
- Digital communication: Activation of influencers and journalists to amplify reach via social networks.
*Media coverage: Articles in The Independent, MSN UK and Express.co.uk, reaching a potential audience of 51 million readers.
