
Our creative strategy
The “Küchenparty by Florette” campaign centers on highlighting freshness and culinary inspiration by partnering with TV chef Victoria Fonseka for an on-pack-promotion.
It offers an engaging experience where participants can win a grand prize – a Florette-catered meal for the winner and their guests, prepared personally by Victoria Fonseka in the winner’s home kitchen – as well as exclusive Le Creuset product packages.
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+1.115M
Reach
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+1.397M
Impressions
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841
Qualified leads

Our operational strategy
Victoria Fonseka and food creator @piaundhalloumi produced engaging Instagram Reels showcasing Florette products through original recipes. These videos boosted the campaign’s visibility, supported by both organic reach and paid promotions on social media.
The campaign will conclude with a Kitchen Party in Hamburg, where the grand prize winner will join Victoria for a special celebration. She will be cooking alongside the winner, transforming her own kitchen into a true gastronomic workshop
