Creative strategy
Hopscotch Season Japan connected with Canada Brand’s target audience, the Japanese, through their love of seasonal foods with a launch-event and media campaign to boost digital brand awareness.
Hopscotch Season fashioned an appealing brand identity, aiming to build a strong brand-to-consumer bond, and highlighted the product’s origin and unique features, marketing it as reliable and high-quality, two must-have values for Japanese consumers.
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500+
Journalists reached
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148K
Reaches in Social Media
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735M
Reach in press
Operational strategy
Hopscotch Season Japan orchestrated a launch event at the Canadian embassy in Tokyo with special speakers such as Mr. Ian MacKay Ambassador of Canada to Japan and Chef Nomura who presented six delicious Canadian recipes for the event. The launch concluded with a tasting of some of Canada’s most mouth-watering dishes!
To take this launch to a higher level and to make a lasting impact on Japanese consumer habits of Canadian foods, Hopscotch Season worked with influencers, KOLs, and media to boost Canada Brand’s visibility on socials and via press. This campaign aimed to increase brand awareness and credibility among Japanese consumers as well as drive Canadian food sales up.
