Creative strategy
The aim was to convey an image of conviviality and freshness around Comté cheese, while highlighting its versatility and ability to be integrated into a variety of dishes.
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4
Hand-crafted and intimate meals, led by influencer chefs
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3.1K+
Likes of event and recipe posts for @comté_belgium’s Instagram
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8.7K+
Likes of influencer chef Instagram posts
Operational strategy
The “seasonal dinners”, organized at each change of season, offered a unique opportunity for novices and long-time consumers alike to lose themselves in the delicious sweetness of Comté cheese and its flavors.
To enhance the experience, each dinner was piloted by an influential and renowned chef, who prepared a complete menu from aperitif to dessert, integrating Comté cheese into every dish.
To maximize visibility, the recipes were shared on social media, creating a real digital impact around these dinners.
These events gave everyone the chance to indulge in the sweetness and finesse of Comté cheese, in a warm and lively setting.
