Creative strategy
The aim of this campaign was to create a strong connection to the sensations of tasting cheese, while evoking the thrill of romance.
The concept? To develop an original concept, blending humor and gourmandise, around CNIEL products.
Even cheese can be romantic!
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400K
Views of influencers' Instagram stories
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616K
Views of the YouTube video
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7M
Impressions on CEDDO's YouTube
Operational strategy
We integrated CNIEL cheeses into a comical and romantic experience, designed to entertain viewers as well as inform them.
The concept took the form of a mini-series of “blind-date” encounters broadcasted on YouTube, highlighting the versatility of cheese and aiming to deconstruct preconceived ideas about it. In this adventure, the influencers and CEDDO’ s 759k subscribers discovered together the richness and diversity of French cheeses.
Through funny and romantic moments, the public plunged into the world of cheese tasting, learning to appreciate the subtleties of the products while sharing a unique and authentic culinary journey.
