Creative strategy
The American Whiskey Cocktails Journey took over the London bar scene for two consecutive weeks, bringing together some of the city’s finest bars to serve Londoners special cocktails themed on a journey through American Whiskeys!
The initiative aims to highlight the distinctive qualities of US Whiskey, creating excitement and renewed recognition in the UK market.
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26
Participating bars
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750+
Cocktails served
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235K+
Readers and viewers reached through social media and a newsletter
Operational strategy
This BtoC on-trade activation was unveiled on Instagram in collaboration with an influencer, reinforcing its appeal to London consumers.
Time Out London amplified the impact of this online campaign by distributing a dedicated newsletter and by creating an educational digital hub on American Whiskeys. This interactive hub included a detailed map referencing all participating bars, enabling whiskey lovers to discover tasting venues, while learning about their specificities and history.
