Creative strategy
This campaign, led by Hopscotch Season France, refreshed millennials perception of mushrooms by highlighting their often overlooked superfood qualities.
The initiative aimed to reposition mushrooms as a simple, nutritious, and delicious food, in line with new food trends.
Yes We Win! 🏆
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Salud Festival 2024
Best execution in advertising design - Best execution
in website category - Best execution in advertising
photography - Best strategy in corporate identity
- Best strategy in public relations - Best execution in
international campaign - Best effectiveness in
advertising project - Best execution in project -
Lovie Awards 2024
Bronze award in branded content-Food & Beverage
Operational strategy
The launch of this European campaign aims to shape a consistent brand identity for European mushroom, adopting a vibrant, colorful, and dynamic visual esthetic.
While instilling an attractive, contemporary image, this initiative adjusts to national specificities, taking into account consumption habits, local preferences and trends specific to each market.
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123.2 M+
Consumers reached
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37
Influencer partnerships
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94
Cooking workshop participants
