Creative strategy
To affirm the prestige of French home furnishings, we created the “French Living in Motion” campaign. It reflects the industry’s dynamism and ability to adapt to global trends as well as position itself as an innovative leader internationally.
Produced in conjunction with Hopscotch Event, we oversaw all of the creative strategy, operational deployment, and press relations for Milan Design Week.
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3+
Locations
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10K+
Design Professionals reached in Milano and Dubaï
Operational strategy
We created the brand platform and identity for “French Living in Motion” based on precise editorial pillars. Affirmed by key messages such as “more sustainable”, “more innovative”, and “more creative”, these pillars respond to changing consumer lifestyles and highlight strong French promises: “To Feel Good”, “To Feel Welcome”.
The launch of this new positioning took place during Milan’s International Design Week, a key event in the sector. It was also accompanied by exclusive BtoB events in Dubai and the UK.
This new identity, deployed through international communication tools and platforms, highlights the expertise and innovation of CODIFAB,French furniture and FRENCH DESIGN.
