Creative     strategy

What better way to start the day than with a balanced breakfast featuring a delicious plant-based spread?

Surrounded by four major Belgian media outlets, it was more than just a tasting—it was a unique sensory experience. Nutella unveiled all the secrets behind its latest creation: Nutella Plant Based, made with chickpea flour and rice syrup.

Operational     strategy

An interactive session bringing together journalists and culinary experts to discover the product and share their first impressions.

@valeriane.greban and @chloevandenbussche tried it and loved it! Sharing their experience through inspiring videos, they offer their community an exclusive preview of this delightful creation, revealing its creamy texture and irresistible taste.