
Creative strategy
What better way to start the day than with a balanced breakfast featuring a delicious plant-based spread?
Surrounded by four major Belgian media outlets, it was more than just a tasting—it was a unique sensory experience. Nutella unveiled all the secrets behind its latest creation: Nutella Plant Based, made with chickpea flour and rice syrup.
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4
Major Belgian media
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1.06M
Audience reached
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+827%
Increase in mentions on social media

Operational strategy
An interactive session bringing together journalists and culinary experts to discover the product and share their first impressions.
@valeriane.greban and @chloevandenbussche tried it and loved it! Sharing their experience through inspiring videos, they offer their community an exclusive preview of this delightful creation, revealing its creamy texture and irresistible taste.