Creative strategy
In addition to raising awareness of Australian peaches and nectarines through immersive events and a dynamic digital campaign, this initiative is also part of a drive to consolidate commercial relations with Vietnamese fruit traders.
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4
Local retailers involved
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50K+
Consumers reached
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6.4M+
Impressions on social media
Operational strategy
To highlight the products in a fun and immersive way, two launch events were organized in Hanoi and Ho Chi Minh City. These meeting points offered visitors the opportunity to discover Australian fruit in an interactive setting and as part of an engaging experience.
These events were complemented by in-store actions such as special promotions and sampling sessions and were relayed on KOL social media to inform their audiences.
Facebook played a key role in this campaign. The platform promoted Australian producers through attractive visuals, interactive mini-games encouraging fruit discovery and informative publications.
