Creative strategy
We developed “BloomUp”, the cross-functional creative concept for the new 360 promotional campaign for Val de Loire wines in all markets.
The communications strategy was designed to meet the social and societal aspirations of experienced consumers and young adults looking for simplicity and accessibility.
-
2
Original creative expressions to better adapt to different market maturities
-
5
Markets: Canada, Australia, Belgium, America, and United Kingdom
Operational strategy
The creative visuals of the Bloom Up campaign are a nod to the floral and fruity notes of Loire Valley wines, to the individual fulfillment of consumers, and to the eco-responsible development of wines in target markets.
The transversal concept was broken down into two original creative expressions:
“The Blooming Notes” and ”Go On! Bloom Big”, deployed by Hopscotch Season on the Canadian, Australian, Belgian, American, and British markets.
