Creative strategy
For a week, the young and dynamic German audience discovered a piece of Italy with a modern twist.
Through immersive, digital, and personal encounters, they tasted the artisanal magic of Pallini Limoncello and soaked up the fresh, sunny vibes of the Amalfi coast.
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6M
Fake OOH impressions
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376K
City blogs impressions
Operational strategy
Berlin, Hamburg, Dusseldorf, and Munich lit up with FakeOOHs (Fake Out Of Home), a bold display of posters in popular locations across these cities. The initiative transformed the daily commutes of city people, imbuing them with vibrant colors and a bold Mediterranean spirit.
A real success story! Thanks to partnerships with local media who were able to show off the Pallini lifestyle, we achieved an impressive total of 376,000 impressions across a diverse set of content formats, as well as 6 million impressions generated by FakeOOH in the Meta universe.
