Creative strategy
We invited our clients and prospects to an emblematic and unifying event, the Singapore Formula 1 Grand Prix, to instill a renewed, vibrant, and dynamic image of Lactalis.
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Cocktail party during the Singapore F1 Grand Prix
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Different dairy products highlighted
Operational strategy
Lactalis orchestrated a unique experience at the prestigious Singapore Grand Prix, transporting clients and potential partners into the world of Formula 1 racing.
The aim was to leave a lasting impression on guests by offering them an exceptional experience, combining dairy product tasting with the thrill of Formula 1 racing.
