Our Creative strategy
To highlight R.020, we crafted an approach centered on emotion and uniqueness:
- A powerful narrative, emphasizing the story of 2020 as a year when nature reclaimed its place.
- Showcasing renowned ambassadors, including Chef Grégory Marchand, Cellar Master Dominique Demarville, Cabinetmaker Sophie Sellu, and Perfumer Marie Le Febvre, embodying authenticity and excellence.
- A premium positioning, reflected in aesthetic choices, curated content, and digital activations.
It’s this singular event that we’ve chosen to highlight in celebrating Cuvée R.020. This champagne embodies the excellence of a year when nature reclaimed its rights, giving birth to an authentic vintage rich in character.
-
10M+
Impressions on Social Media
-
18
PR coverage of the launch event
Operational strategy
To bring this vision to life, we implemented:
- A targeted PR & influencer strategy by developing a PR approach focused on clear objectives, defining impactful key messages, and authentic storytelling, supported by a strategic ambassador recruitment plan to enhance the brand’s credibility and impact
- A robust digital strategy, activating Instagram, Facebook, Pinterest, and LinkedIn to maximize visibility and engagement.
- Video content creation, aligned with the brand strategy, enriching the digital experience.
- Ambassador support, ensuring consistency and quality in all messaging.
- SEO-optimized copywriting for the website, boosting online visibility and attracting a qualified audience.
