Creative strategy
Awakening the senses as a creative concept. Like the emotions felt at the wheel of the Vision Qe, our teams combined experience with product, promoting the car as an Art de Vivre. Hopscotch Season Japan and Hopscotch Event created a memorable event that defies convention, celebrates originality, and leaves an indelible mark on guests’ memories.
-
175
Participants at the event
-
109
Different media present
Operational strategy
Hopscotch Season brought together Nissan Motor Corporation executives, influencers, and international media. A staging of the INFINITI logo, to awaken all the senses.
- Smell, stimulated by the “Infiniti” signature fragrance, evoking the characteristic scents of Japanese forest.
- Sight, represented by a sculptural exhibition featuring the brand’s logo greeting guests upon entry and by calligraphy artist Tomoko Kawao’s kanji characters of the INFINITI Japanese design principles Sho (speed), Sui (purity), and Kabuku (extraordinary).
- Hearing, incarnated by a distinctive sound sculpture and the unique women’s taiko group and dancer Sho Ikishima show.
- Taste, embodied by Chef Sebastien Martin delicious signature French dishes for the occasion.
