Creative     strategy

To tackle this challenge, Hopscotch Season France produced a prestigious event showcasing the diversity of aromas and sensations offered by Martell cognac.

The goal? To highlight the richness and versatility of this spirit by revealing its many gustatory facets.

Operational     strategy

To reflect the elegance and sophistication of Martell, two exceptional dinners were organized in a hotel suite reserved exclusively for the brand’s VIPs.

The meals, prepared by a three Michelin-starred chef, were specially conceived to highlight and sublimate the flavors of Martell cognacs. Guests had the opportunity to take part in an immersive “Art of Blending” workshop, during which they were able to create their own unique pairings between a Martell cognac and the dish being tasted.

To mark the event, each guest left with a personalized bottle of cognac, engraved with their name.