Our Creative Strategy
Based on the theme of “The Chinese City”, nine semi-finalists took up the challenge of creating exceptional desserts, with French cream as the star attraction. The candidates sublimated tradition and innovation through sophisticated plated desserts and entremets, paying tribute to local culture and craftsmanship.
The experience showcased the unique qualities of European cream, while capturing the attention of influential professionals through an immersive approach and refined staging.
Results:
9 semi-finalists
3 finalists selected by a jury of experts
Our Operational Strategy
The competition was structured around three highlights:
Semi-final: A gourmet plated dessert using classic cream.
Final: Two pastry creations on the theme of major Chinese cities.
Awards ceremony: A celebration and reward for the participating talents.
Thanks to strong local partnerships and strategic media coverage, this event reinforced the recognition of European cream in the high-end world of Chinese patisserie.
Winners :
1st prize: Zhaoming YANG, Andaz Hexi Hotel, Nanjing
2nd prize: Yanjun LIN, JW Marriott Hotel, Shanghai
3rd prize: Hewei YANG, Youchai Pâtisserie, Chongqing
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2.2K+
Live viewers on Instagram
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376 K
Impressions via food blogs
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53
Professional guests at the awards ceremony
