Creative     strategy

For the National Bank Open, an iconic tennis tournament in Canada, our campaign aimed to convey the key messages of avocado’s health benefits and highlight its versatility to a qualified target audience.

We sought to reinforce brand awareness and exposure in Quebec and Ontario, and continue to encourage regular consumption throughout the year, with a highlight during the summer season.

Operational     strategy

This major partnership enabled Avocats du Mexique to be present at every stage of the consumer journey. Thanks to a strategy of media amplification, press relations support, collaboration with an iconic influencer, and increased in-store and online visibility, the brand was able to deploy a comprehensive, high-impact campaign.

The event reached over 380k tennis fans in Montreal and Toronto, amplifying the brand’s impact with an engaged audience!