Creative strategy
With the “Unlock Chablis” game, the history of terroirs, wine-making, and food & wine pairings will no longer be a secret to you!
Let yourself be transported into the wine-centric world of this incredibly designed and tailor-made game; become not only a wine expert, but also a Chablis scholar.
Operational strategy
Dedicated to American, Canadian, and British markets, this game was created to convey the essential values and knowledge on Chablis wine and the Burgundy region to thousands of professionals: sommeliers, retailers, importers, distributors, wine educators…
