Our    Creative Strategy

In a dedicated 36 m² space, we transformed Sanlitun into a unique cheese universe. Attendees explored the diversity and richness of French cheeses through engaging activities:

  • Educational quizzes about cheese.
  • A variety of tastings, including exclusive creations like the Camembert and Hawthorn Berry Sandwich.
  • Memorable photo moments with a giant cheese model.

The event highlighted how French cheeses pair beautifully with local culinary traditions, inspiring attendees to incorporate these products into their daily lives.

Our     Operational Strategy

Live culinary demonstrations by a certified chef showcased the versatility of European cheeses in innovative recipes, blending French flavors with local ingredients.

Interactive and educational activities (Twister, Q&A, etc.) captivated visitors, fostering curiosity and engagement with European cheese culture.